If you’ve just signed on a digital agency to handle your company’s social media presence then you are definitely in the right direction. And while they are wooing and adding to your customer base, make sure that you are getting the three top agency services that will help you grow your business.
Conversion Rate Optimisation, CRO
CRO is the process of using analytics and user feedback to boost the performance of your website. CRO will give you the overall picture of your website’s performance. Once you look at the different metrics; number of visitors, bounce rate, average time on page and Call to actions click through rate you’ll be able to ensure that your website not only looks good but also gives you the results you’ve been dreaming about.
Landing Page Optimisation
A landing page, also known as a lead capture page is the page that visitors land on. This landing page is different from the other pages in your website and it just has one goal and that is to turn your visitors into your customers. The more your landing page is optimized the more successful it will be.
The battle between the different eCommerce portals is fierce. If you want to stand out, you need to ensure that your eCommerce site is optimized for better results. A few ways to get it to perform better is to ensure it is SEO friendly, trustworthy, has a simple design and good user experience and that visitors have an easy shopping and checking out experience.